POPLAR BLUFF, Mo. - Bluff Powersports, formerly known as Bluff Honda, is moving to a new 20,000 sq. ft. store, more than doubling its space in a move that's just across the highway.
The old site, 660 yards away, was 10,000 square feet “if we lied, cheated and stole,” said owner Matt Griffin, who took a hands-on approach to designing the new store, adding features like a drive-through service bay.
“I built it the way I wanted it built. I told my designers how I wanted it done,” Griffin said.
“We worked on building size. I wanted to make it mechanical-looking but still use warm earth tones inside the store and make it – I didn’t want it to look like Bass Pro Shop or Gander Mountain,” he said. “We used stainless steel for the counters and did a stacked rock finish. I took a cue from the auto industry and built a service drive-through area. It keeps us out of the heat in the summer and what little snow we get in the winter.”
The store is adding at least one and possibly two new franchises in the expansion. That meant expanding a staff of 11 to 18 over just two months.
“That’s been the only byproduct of some dealers going out of business around me, I got to hire some talent,” said Griffin, who said he's always on the lookout for good techs and is hiring vehicle and PG&A salespeople.
The sales department was first to move. Getting the other departments across the road involved shutting down the service department for two days and the parts area for a month. But they made it in time for the store's busy season.
Griffin started in the industry by buying an existing dealership 13 years ago. The dealership still sells and services Honda, Polaris and used vehicles including scooters and ATVs.
Next up: construction of a 2,500 sq. ft. warehouse on the dealership’s six-acre lot. But Griffin has bigger plans, possibly building space to lease to complimentary retailers. “I would like to be more of a destination,” he said. “Our old store didn’t fit our needs.”
He said he hopes to hold an official grand reopening in the spring.
Posted by Holly Wagner