BMW’s 2013 sales jump 17 percent in U.S.

Publish Date: 
Jan 21, 2014

WOODCLIFF LAKE, N.J. – BMW Motorrad USA reported a 17 percent increase in sales for 2013, with 14,100 units sold compared to 12,100 sold in 2012. Worldwide, BMW says they reached a record high for the third year in a row, selling 115,191 units for an 8.3 percent increase over 2012’s number.

BMW is attributing part of the U.S. growth to the popularity of the R1200 GS enduro, which was the choice for over 2,000 customers in 2013. It was the best-selling motorcycle for BMW, both in the U.S. and worldwide.

“New and loyal customers, a diverse product portfolio and a high performing dealer network continue to boost sales in the U.S. and make it BMW Motorrad’s strongest export market,” said Hans Blesse, Vice President of BMW Motorrad USA.

Blesse added that BMW is hoping for more growth since they are introducing five new models in the first quarter of 2014, including the R nine T, S1000R, R1200 RT, R1200 GS Adventure and K 1600 GTL Exclusive.