BMW sold 100,064 motorcycles worldwide in 2006, 2.7 percent more units than the 97,474 units delivered to customers in 2005 and the first time sales have exceeded 100,000 units.
BMW Motorrad USA, the distributor of BMW motorcycles in the United States, retailed 12,825 units in 2006, up slightly from 12,803 units in 2005.
BMW has launched 17 new motorcycle models since 2004. For 2007, BMW Motorrad USA plans to retail a number of recently introduced models — the G 650 series, the F 800 series and the K 1200 R Sport.
While increased sales during the past decade have allowed BMW to call itself "the biggest and most successful manufacturer of large-capacity motorcycles in Europe," BMW Motorrad managing director Dr. Herbert Diess says volume increase is not the ultimate objective.
"Our company strategy is long-term and oriented towards the permanent profitability of all products. It is not simply geared towards volume," Diess says. "Rankings in registration statistics are not the main focus of our interest. We invest carefully in innovations and technologies for new models, consolidating and extending our segments and market positions. This secures a strong market position for ourselves and our dealers."
BMW also reached a production milestone in 2006 when annual production exceeded 100,000 units for the first time.