BMW buys Husqvarna

Publish Date: 
Jul 20, 2007
By Dennis Johnson

BMW will buy Husqvarna Motorcycles from the MV Agusta Group for an undisclosed sum, the German premium carmaker and motorcycle group said on Friday, marking its first acquisition of a rival since its ill-fated purchase of Rover in 1994.

BMW said the takeover was a logical step in bolstering its business selling light, sporty motorcycles, which it has reinforced of late with new models of the BMW G 650 X series.

BMW and its new chief executive, Norbert Reithofer, have begun openly discussing the possibility of acquisitions as part of a strategic review. Its last major acquisition was the purchase of the Formula 1 Sauber racing team in 2005.

"With the Husqvarna models targeted at the sporty competition, we will be able to extend the BMW Motorrad range to include younger groups of customers as well as the entire off-road and supermoto sector much more quickly and effectively than with our core brand alone," BMW's Herbert Diess said.

"This transaction also provides us with direct access to a worldwide sales network in the off-road segment," Diess, the general director of BMW's motorcycle division, said in a statement.

The sale of Husqvarna Motorcycles is a strategic step to concentrate all of its resources in the development of MV Agusta and Cagiva brands, says president Claudio Castiglioni. ?Husqvarna is steeped in tradition and one of the most famous motorcycle companies in the world with numerous racing victories including European and World titles, and under the directions of BMW Motorrad it will continue to express its full potential,? adds Castiglioni.

All development, sales and production activities as well as the current workforce will remain in its current location in the northern Italian region of Varese.

Husqvarna, which first made motorcycles in Sweden in 1903, built some 12,000 motorcycles last year with engine displacements ranging from 125cc to 610cc.

It is focused on sporty off-road motorcycles equipped solely with single cylinder engines.