BMW dealerships open in Southern California and Florida

Publish Date: 
Dec 6, 2011

Two new BMW motorcycle dealerships have opened, one in Southern California, the other in Pensacola, Fla., both helmed by experienced dealers.

New Century BMW Motorcycles ( in Alhambra, Calif., was opened by a local BMW automotive dealership founded in 1992. The new store offers a complete line of BMW motorcycles, service capabilities, parts, accessories and apparel in a dedicated separate location, adjacent to the existing New Century BMW Certified Collision Repair Center and only a few blocks from New Century BMW Automotive.

“With its consistently high customer satisfaction ratings and as a six-time winner of BMW's prestigious Center of Excellence award as an automotive dealership, we have no doubt that New Century’s leadership will bring the same passion to its motorcycle dealership as it has to its automotive retail operation,” says Lou Provato, dealer development manager for BMW Motorrad USA.

Stephen Pan, general manager of both the motorcycle and car stores, has been an avid rider since he was a teenager and claims to possess extensive motorcycle knowledge and experience. His team, he says, shares a like-minded customer perspective, passion and enthusiasm for riding and for the BMW brand. “Our vision is clear, we are here for the riders, and we have great products and services to offer,” says Pan, emphasizing the need for a full-service BMW motorcycle dealership in the area.

“The new dealership is exactly as I imagined it to be and more,” says Frank Lin, dealer principal. “We put the best people in place to serve the needs of our new clients.”

Located between freeways 10, 210/134 and 710, just east of downtown Los Angeles, the 20,000 sq. ft. New Century BMW Motorcycles can be accessed from many of Southern California’s riding routes. Highlights of the store include a 40,000 sq. ft. lot with ample parking, a dedicated service drive, a courtesy room for customer gear, a private dressing room, and demo bikes.

Veteran motorcycle dealer Courtney Pereira founded the other new BMW retailer, BMW Motorcycles of Pensacola. The exclusive BMW motorcycle dealership offers a complete line of new and pre-owned BMW motorcycles, parts, accessories, apparel and service capabilities.

“Everything fell into place at the right time,” Provato says. “Courtney and his staff are passionate about motorcycling and BMW motorcycles. They are tremendous ambassadors for our brand and a wealth of knowledge for motorcycle enthusiasts in their region. We are confident of their future success.”

Periera, a former motocross racer and Navy veteran, has owned other motorcycle dealerships in the area for more than 30 years and is president of Harley-Davidson Pensacola. For the development of BMW Motorcycles of Pensacola, he assembled a staff of motorcycle enthusiasts and renovated a building.

“Our small yet enthusiastic team has over 120 years of combined riding experience, from multiple iron butt awards to road racing and everything in between,” Periera says. “Everyone at the shop lives and breathes motorcycles.”

For more information about BMW Motorcycles of Pensacola, including an upcoming grand opening celebration, visit

BMW press releases posted by Arlo Redwine