BMW to enter below-500cc segment with India’s TVS

Publish Date: 
Apr 16, 2013

MUNICH, Germany - BMW Motorrad will be entering the below-500c motorcycle segment as part of its strategic reorientation, the company announced.

BMW Motorrad and India’s TVS Motor Co. have signed a long-term cooperation agreement to develop and produce the motorcycles.

Each company will offer its own vehicles, sold through its own distribution channels in India and across the globe.

“In view of changing motorcycle markets, demographic developments and increasing environmental demands, we are expanding our product range so as to tap into fresh growth potential,” said Stephan Schaller, president of BMW Motorrad. “We have a highly expert and experienced partner in the TVS Motor Co. This means that in future, we will be able to offer vehicles in smaller capacity classes in addition to the BMW Motorrad core segments.

"Various types of motorcycle are conceivable," Schaller continued. "They will meet the expectations of a BMW motorcycle in terms of riding fun as well as setting a new benchmark when it comes to stability, agility and performance figures. I regard this long-term cooperation as an important step along the road to profitable, sustainable growth.”

Venu Srinivasan is chairman of TVS Motor Co. "With BMW Motorrad, we see an ideal long-term strategic partner who shares our core values: focus on quality, engineering prowess, innovation and customer satisfaction,” he said. “We intend to leverage each other’s strengths to deliver a new series of products offering cutting-edge technology for our customers."

TVS Motor Co. is one of the largest motorcycle manufacturers in India, with an annual production volume of about 2 million units and a turnover of more than $1 billion, according to BMW. TVS Motor Co. is the flagship company of the 100-year-old TVS Group, a $6 billion company that has about 40 companies and holdings in the automotive sector. TVS claims to offer the widest range of products in the Indian two- and three-wheeler industry. The company also has a presence in more than 50 countries in Asia, Africa and Latin America.

Posted by Arlo Redwine