SANTA CRUZ, Calif. - Pieter de Waal, who last year retired from being vice president of BMW of North America, has become the newest member of Zero Motorcycles’ board of directors.
De Waal has more than 30 years of business, engineering and sales experience in both the automotive and motorcycle industries, including stints with Nissan, Delta (GM) and Mercedes Benz. He served in high-level positions for BMW Motorrad for about a decade before becoming North American vice president in 2008.
In addition to his board position, de Waal also will consult Zero on future strategies, including powertrain initiatives.
De Waal also brings to Zero an international perspective, having served as head of BMW’s motorcycle operations in South Africa, the United Kingdom and later in Munich as head of sales and marketing worldwide.
“I believe that electric vehicles will play an important role in our future, and Zero has the resources, drive and pioneering spirit to help make that future an exciting reality,” said de Waal.
While forming its board, Zero Motorcycles said it has consciously sought to recruit senior executives with motorcycle industry experience, as well as leaders from other high-tech fields “to create the ideal blend of background and experience.”
Posted by Arlo Redwine