The Lo Rider concept bows to a motorcyclist’s desire to customize his or her ride to what they want it to represent.
According to BMW, the concept lets the customer be more involved in the design of the BMW Lo Rider than has ever been possible before from showroom stock models. The numerous options including different exhaust systems, seats, headlamp units and paint finish variations. This means the customer can adapt the entire character of the vehicle to individual taste, and take full pleasure in assembling the unit into anything from a cool cruiser to an aggressive muscle bike.
Borrowing from sporty naked bikes and powerful cruisers, the Lo Rider combines current technology with modern and classic stylistic elements. The design elements that customers can individually combine include a raised or lowered exhaust system; a seat for one or two, or an aluminum perch seat; a headlamp unit in classic shape or in streetfighter style; a fuel tank with or without aluminum trim; four paint finishes for the fuel tank; three paint finishes for the engine casing; and front and rear wheel fenders finished either in black or chrome.