BMW motorcycle sales up 13 percent through April

Publish Date: 
May 6, 2013

WOODCLIFF LAKE, N.J. - The 139 BMW motorcycle dealers in the U.S. sold 4,535 motorcycles year to date through April, an increase of 12.8 percent compared with the same period last year.

In April alone, BMW Motorrad USA reported sales of 1,571 motorcycles, an increase of 31.6 percent compared with the 1,194 motorcycles sold in April 2012.

BMW said the S 1000 RR continues to rack up conquest sales in the sportbike segment, with sales of 225 units in April compared to 113 units in the same month last year.

The recently introduced F 800 GT helped drive F-Series sales. Dealers sold 83 F-Series units in April, an increase of 58 percent compared with the same month last year.

April growth in K-Series units (up 12 percent) came from the new 30-year-edition K 1300 S, but it was the all-new water-cooled R 1200 GS boxer that stole the show in April with 243 units delivered to customers, driving growth of 8 percent in R-Series models.

Germany’s BMW Group recently reported first-quarter revenue of 17.5 billion euros, down 4.1 percent compared with the first quarter of 2012. Net profit came in at 1.3 billion euros, down 3 percent.

During the first quarter BMW sold 24,732 motorcycles worldwide, up 1.5 percent compared to the first quarter of 2012. First-quarter motorcycle segment revenue fell by 2.7 percent to 436 million euros. Motorcycle-related EBIT, however, improved by 37.8 percent to 51 million euros.

Posted by Arlo Redwine. Photo courtesy BMW