BMW: Motorcycle unit sales up 7.4 percent in 2011


On the heels of BMW Motorrad’s announcement of record global sales in 2011, BMW Motorrad USA reports a 7.4 percent growth in unit retail sales in 2011, nearly double the gain posted the previous year.

Sales were fueled by continued demand for BMW Motorrad USA’s best-selling model, the S 1000 RR superbike, as well as for the core models the R 1200 RT, R 1200 GS and R 1200 GS Adventure and the all-new six-cylinder K 1600 GTL and K 1600 GT.

The company credits the sales performance to improved market conditions, a broad, continually enhanced model lineup and a strong dealer network.

“BMW had successfully weathered the downturn in the motorcycle market in recent years,” said Mac McMath, national sales manager, BMW Motorrad USA. “Now, with market conditions improving and the arrival of new and updated models, we are poised for continued success in 2012.”

For model year 2012, BMW Motorrad USA is offering the all-new dual-sport G 650 GS Sertão, model updates for the F 800 R naked bike and S 1000 RR, the K 1300 S and K 1300 S HP Limited Edition and the Special Edition R 1200 GS Rallye. All of these models are currently available at BMW retailers nationwide.

Posted by Arlo Redwine

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