BMW Mottorad USA sales rise 14 percent in 2012

Publish Date: 
Jan 9, 2013

WOODCLIFF LAKE, N.J. - BMW Motorrad USA reported a 14 percent increase in sales for 2012, nearly double the gain posted the previous year.

Dealers sold 12,057 motorcycles in 2012 compared to 10,572 sold in 2011.

The double-digit increase was fueled by sales of the S 1000 RR superbike, which had 20.9 percent increase in sales of 1,934 compared to 1,600 in 2011. Consumer response to the first full year of the six-cylinder K 1600 GTL and K 1600 GT spurred 1,601 deliveries of the GTL (up 58.7 percent) and 697 of the GT (up 87.9 percent) in 2012, boosting K-series volumes 40.9 percent to 2,647 units.

The introduction of the entry-level G 650 GS Sertão contributed to a G-Series sales increase of 31.3 percent with sales of 994 compared to 757 sold in 2011. The product offensive continued with the release of the C 600 Sport and C 650 GT maxi-scooters in late fall with 223 GTs delivered to consumers by year-end.

Germany's BMW Motorrad also announced that in 2012 it supplied 106,358 motorcycles and maxi-scooters to its customers worldwide, up 2 percent compared to 2011 and setting a new sales record.

The strongest single market in 2012 was once again Germany: 20,516 vehicles remained in the domestic market, around one-fifth of all supplies. The second-largest market was the United States.

In its last year of production, the air-cooled R 1200 GS was once again the most successful BMW motorcycle (17,249 units sold), followed by the F 800 GS (11,487 units), the R 1200 GS Adventure (10,203 units), the S 1000 RR (8,970 units) and the R 1200 RT (7,909 units). The K 1600 GT and GTL were also high on the popularity scale, with 10,033 sold in total.

“Never before in the history of BMW Motorrad have we been able to sell as many vehicles,” said Stephan Schaller, president of BMW Motorrad. “We have achieved this magnificent retail success in the context of a very difficult motorcycle market, especially in Europe.” (Story continues.)