BMW of North America, LLC, the U.S. division of the German motorcycle and auto manufacturer, appointed Peter Miles to the position of executive vice president of operations, effective Sept. 1. Miles replaces Howard Mosher, who retired earlier this year.
Miles will report to Jim O'Donnell, president of BMW of North America, LLC. Miles, 47, will be responsible for all BMW sales operations and dealer relations within the U.S.
Born in England, Miles moved to the United States in 1996 to join BMW Group's former Land Rover organization, where he was VP of retail operations for North America. Following the BMW Group's sale of the sports utility vehicle brand to Ford Motor Co. in 2000, he stayed with Land Rover for two years until rejoining BMW Group in September 2002 as general manager, Western Region for Rolls-Royce Motor Cars North America. In June 2005, after the launch of the new Rolls-Royce Phantom, Miles assumed the position of president of Rolls-Royce Motor Cars North America, LLC. Since March 2007 Miles has been regional VP of BMW's Central Sales Region based in Chicago.
BMW of North America, LLC, is headquartered in Woodcliff Lake, N.J.