The OEM recently opened a new motorcycle franchise in Urbana, in central Illinois.
The Countryside dealership employs two certified BMW master technicians. The 16,000 sq. ft. business at 6150 S. La Grange Rd., features a café where visitors can enjoy coffee and snacks, and entertain themselves with motorsport videos and an extensive library of books and periodicals related to motorcycling.
“This is a place where people can feel free to just come in and hang out without feeling like they have to buy something,” says owner Richard Fisher.
Fisher owns eight automobile dealerships in Illinois, races cars, and has been riding motorcycles since he was a teenager growing up in Great Britain.
Posted by Mary Slepicka