BMW sales slip slightly, but still trending up

Publish Date: 
Aug 2, 2012

WOODCLIFF LAKE, N.J. - BMW Motorrad USA reported sales of 1,027 motorcycles in July, a decrease of 2.8 percent from the total of 1,057 motorcycles sold in July last year.

Year-to-date, BMW Motorrad is up 16.3 percent on sales of 7,480 rides compared to 6,433 sold in the first seven months of 2011.

In July, the best performing models included the S 1000 RR, up 78.9 percent to 272 units; and the R-1200 GS Adventure, up 23.8 percent to 104 units.

Posted by Holly Wagner