BMW Worldwide Cycle Sales Up 2.4% In 2007

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BMW says motorcycle deliveries in 2007 climbed 2.4% to 102,467 units — a new sales volume record. While motorcycles business revenue fell 2.9% to €1.228 billion, the company says process optimization and efficiency improvement programs implemented in the past made a positive impact on motorcycle business pre-tax profit, which was up 7.6 % to €71 million ($111.12 million).

BMW officials say the 2007 business year was marked by the continuing weakness of the U.S. dollar and the Japanese yen, higher costs of raw materials and less favorable financing conditions.

BMW motorcycle sales in the U.S. last year fell 5.7% to 12,094 units. In Germany, sales slipped 8.9% to 21,507 units. By contrast, sales in Japan jumped 25.2% to 3,311 units, sales in Italy climbed 5.7% to 14,424 units and sales in Spain rose 3.8% to 10,384 units.

Model Initiative
BMW introduced the K 1200 R Sport, G 650 Xchallenge, G 650 Xmoto and G 650 Xcountry models in spring 2007, and the HP2 Megamoto in June.

The new HP2 Sport was presented last September at the Paris Motorcycle Show and is expected to begin shipping this month. The HP2 Sport is the sportiest, most powerful, but also the lightest series Boxer to date. It?s a bike BMW says was designed primarily to attract ambitious, sports-minded riders.

Five new BMW motorcycles made their world debuts at EICMA 2007, the International Motorcycle Fair held in Milan last November. The updated R 1200 GS and R 1200 GS Adventure models have been available to customers since the end of January 2008 while the new medium-class BMW F 800 GS and BMW F 650 GS are to be delivered before summer. BMW says the BMW G 450 X, the fifth new product, is to be launched in the second half of 2008.

Husqvarna
BMW completed the acquisition of Husqvarna on October 1, 2007. This company operates under the name Husqvarna Motorcycles S.r.l., Cassinetta di Biandronno. BMW says the move allows it easier access to the off-road and supermoto segments and capture younger buyers. The acquisition also gives BMW access to a worldwide sales network specializing in the off-road segment.

BMW Motorcycle Production
2007…104,396*
2006…103,759
2005…92,012
2004…93,836
2003…89,745
*96,006 units were produced at the BMW plant Berlin and 8,390 units — all G650X models — were produced by Piaggio S.p.A. in Noale, Italy.

BMW Motorcycle Deliveries
2007…102,467
2006…100,064
2005…97,474
2004…92,266
2003…92,962

BMW Motorcycle Key Markets (as a percentage of sales volume)
Germany…21%
Italy…14.1%
U.S…11.8%
Spain…10.1%
France…7.4%
UK…5.1%
Other…30.5%