Bob's BMW in Jessup, Md., has hired Internet marketing agency PCG Digital Marketing of New Jersey to develop its online digital marketing initiatives.
The companies will work together on marketing initiatives including implementing search engine optimization (SEO) strategies, content management and managing social media activities on platforms such as Facebook and Twitter.
The goal of the new Internet marketing project is to increase the frequency with which the dealership's motorcycles for sale appear in local and regional search results, and generate additional traffic and leads.
PCG will work to raise Bob's BMW’s profile through on-site and off-site SEO strategies and content development. Services will include blog and press release writing, link building, video optimization, Internet reputation management, Google SEO compliance and maintaining Google Maps and Analytics.
Posted by Holly Wagner
Like Dealernews’ Facebook page: