Bombardier targeting ATV enthusiast with Can Am models
- Key Points
- New line includes DS450, Renegade 500, DS70, DS90
- Two-stroke DS50, 250cc Rally and DS650 not returning
Bombardier Recreational Products is the first major manufacturer to reveal its ATV lineup for 2008. The new line includes the DS450 sport quad, the Renegade 500, four-stroke DS70 and 90 youth models, and upgrades to current vehicles.
What's not returning: the two-stroke DS50, the entry-level 250cc Rally and the desert-proven DS650.
"The Outlanders and Renegades illustrate what we want to do for the enthusiast, whereas the DS650 and Rally are of another, past era," says BRP spokesman Chaz Rice. "Not that anything is bad about them. They've simply served their purpose and we're going a different direction."
BRP doesn't consider the DS50 a dead product per se, but says the unit needed to evolve into the four-stroke DS70 to better meet market demand alongside the revamped DS90.
"We're really going after the enthusiast with Can-Am — the guy who trail rides with the unit first, and then thinks about using it for work," Rice notes.
The DS70 and the DS90 are made in Vietnam by Vietnam Precision Industrial Co. (VPIC).
The Rally 250, unveiled in 2002 and built in Taiwan by HerChee, was starting to "show its age," Rice says.
The only other '08 ATV available from BRP in the entry-level adult market is the sport DS250. The next larger unit is the Outlander 400, the smallest of the four-model sport-utility Outlander line. The Outlander 500, 650 and 800 are V-twin-powered with electronic fuel injection; they're available in the XT package as well as the MAX two-up configuration shown below.
In the Renegade family, a new high-output EFI 500 model joins the 800 H.O. EFI introduced last year. In the pure sport segment, BRP figures it didn't lose a model by ending the DS650; rather, it swapped an aged unit for the new DS450.
The DS450 gives BRP a better entry into the competition market, Rice says. Once homologated, the 450 will be at home "on the motocross track, possibly in the desert, and possibly in the cross-country field," he adds.
First, look for the 450 in WORCS competition, where former Pro-Am national champion Jeremy Shell, who was an instrumental test rider in the development of the 450, will race it alongside Josh Frederick.
The new Can-Am products are scheduled for dealer delivery in late summer. Pricing had not been announced at press time; however, check www.dealernews.com for breaking information on prices and dealer ordering dates.
Oh, and if your customers are mourning the loss of the DS650 or other models, BRP wants to hear from them. "We want to get feedback from dealers regarding what they'd like to see, and would especially like the feedback that customers are giving dealers on the DS650 going away," Rice says. "At this point, we have to re-evaluate everything." — Guido Ebert