IRVINE, Calif. - Bonnier Motorcycle Group has named Tim Collins marketing director. Collins has a multiyear pedigree in marketing and communications for the powersports industry, including tenure with the Motorcycle Industry Council, Specialty Vehicle Institute of America, Alpinestars USA and, most recently, Ducati North America.
"Not only will Tim be a great resource for Bonnier Motorcycle Group, but his industry knowledge and expertise, coupled with his relationships within the motorsports community, will make him a valuable asset as we continue to develop our brands' engagement strategy," said Garrett Kai, Bonnier associate publisher.
Collins will oversee brand marketing and the development of custom programming for manufacturers and aftermarket companies. Additionally, he will continue to develop and maintain client relationships, as well as contribute to BMG’s communications and public relations initiatives, the company announced.
"The opportunity to join this team was something I just couldn't pass up," Collins said. "Throughout my career I have been involved in some phenomenal projects and global initiatives. Now, as I begin this new chapter at Bonnier, I am fortunate to work with a team and an organization that has been building huge momentum with such contagious enthusiasm.”
From a press release