IRVINE, Calif. - The publisher of Cycle World, Motorcyclist and other consumer magazines has named Kevin Smith editorial director.
Smith brings to Bonnier Motorcycle Group more than 30 years of editorial experience. "His focus has been on telling great stories in any format and turning that content into a successful business," the company announced.
"Kevin’s new role as Editorial Director will be to lead the Bonnier Motorcycle Group editorial teams to create engaging and inspiring motorcycle content that is delivered through print and digital channels across all 10 brands that make up the group," the company noted.
Bonnier has owned Cycle World since 2011 and acquired the former Source Interlink-published magazines Motorcyclist, Sport Rider, Dirt Rider, Motorcycle Cruiser, Hot Bike, Baggers, Super Streetbike, Street Chopper and ATV Rider earlier this year.
Smith was editorial director of the Motorcycle Group at Petersen Publishing. He also was editor-in-chief at Motor Trend and editorial director at Edmunds.com. According to the Bonnier announcement, Smith also has tested new cars and motorcycles, and written content for Popular Cycling, Sports Car Graphic, Automobile and Car and Driver magazines. He is based in Southern California.
Bonnier also publishes a number of other consumer titles in other sectors, including Field and Stream, Popular Science and Working Mother.
From a press release. Posted by Mary Slepicka