DAYTONA BEACH, Fla. – The success of a high-end "cycle car" dealership in the Boston area has led its father-son owners to open a second location, in Daytona Beach.
Chris Hunchard, 32, with financial backing from his father, Bruce, started FMS Cycles in Wrentham, Mass., in 2005 after attending what is now WyoTech Daytona where he studied motorcycle dealership management. They decided to open a dealership in Daytona Beach after noticing during a rally that a former Kawasaki dealership building was for sale.
“I look at this as a destination where people can come from all over the world,” Chris Hunchard told the Daytona Beach News-Journal. “We set ourselves apart with the more exotic motorcycles.” The New England dealership brings in customers from as far away as Ghana and Dubai, who find it via the Internet.
The Hunchards completed their purchase of the former Kawasaki building in February of last year, then spent several months renovating it. They held a soft opening during Thanksgiving weekend to coincide with the annual Turkey Run classic car show at Daytona International Speedway. The team plans to hold an official grand opening, but has not set a date.
Posted by Holly Wagner