Boston Harley-Davidson seeks OK for new $15 million store

Publish Date: 
Apr 11, 2013

REVERE, Mass. – A three-store Harley-Davidson dealer group is seeing city permission to relocate Boston Harley-Davidson from Everett to Revere in a project estimated at $15 million.

Gerry D’Ambrosio, attorney for Black Marble Motorcycles LLC – the group that also includes Top 100 dealer Seacost Harley-Davidson in North Hampton, N.H., and Rochester Harley-Davidson in Rochester, N.H. - said the company plans to pay $12 million for the property and $3 million to renovate buildings for the new dealership.

“They envision this being a dealership in Massachusetts that will be a home base and which will be one of the largest franchises in the United States,” he told the Revere Journal. “The city has been very receptive to this new development. They want this to be their flagship headquarters for the Northeast.”

Before that can happen, the company needs the city to rezone some industrial park property for motor vehicle sales and grant a permit for the dealership use there. A hearing on the zoning change is set for April 22.

Boston Harley-Davidson currently occupies an 86,000 sq. ft. facility in Everett that includes 12 service bays as well as a showroom full of bikes and PG&A. The store also offers rentals and winter storage.

Posted by Holly Wagner