Brammo Expands Executive Team


Brammo, a privately held start-up manufacturer of electric vehicles, recently hired three executives to help launch the Enertia, the first motorcycle in the company's planned vehicle line.

Brammo has hired John Farris as director of marketing to lead marketing activities, brand development and communications; Adrian Stewart as the director of channel development to lead the organization's retail strategy; and Roger Gerson as electrical engineering manager to head up the electrical engineering function on the Enertia as well as future Brammo products.

Craig Bramscher, CEO of Brammo, says the new hires offer knowledge and experience in brand building, channel development, operations and electric propulsion from the transportation and technology industries.

Farris served as a brand marketing manager for GM's Chevrolet Silverado, was the vice president of commercial development for AMA Pro Racing and was a founder of the motorsports marketing consultancy Hardcard Holdings. Stewart has worked with IBM, Kleinwort Benson and Dresdner Bank. Gerson joins Brammo from Vectrix Electrics, where he was instrumental in launching production of the Vectrix VX-1.

Bramscher says Brammo, founded in Ashland, Ore., in 2002, seeks to fill additional positions to further grow its team. The company previously revealed a plan to begin sales of the $11,995 Enertia at five Best Buy stores on the West Coast.

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