Brammo unveils new production models and pricing

Publish Date: 
May 10, 2012

Brammo Inc. revealed pricing and production plans for the electric Empulse and Empulse R while giving motorcycle enthusiasts in Los Angeles a first look at the new design.

At the launch party, Brammo announced the Empulse and Empulse R will cost $16,995 and $18,995m respectively, with financing available from Sheffield Financial. Through this financing, customers will be able to purchase the new Empulse and Empulse R from Brammo dealers on the following terms:

  • Empulse: 8.9 percent for 72 months at $303; 6.9 percent financing for 60 month at $334; and 3.9 percent for 36 months at $499
  • Empulse R: 8.9% for 72 months at $339, 6.9% financing for 60 month at $373 and 3.9% for 36 months at $558

Availability of each model will vary based on demand. Production for the Empulse R will take place first with limited availability in June and in volume by the third quarter of this year. The Empulse will be available in the first quarter of 2013.

The motorcycles now come with a water-cooled AC motor and fully integrated IET six-speed transmission, seating for two, regenerative braking and on-board J1772 Level 2 charging capability.

"It was important to Brammo to create a great motorcycle and we paid attention to customer feedback to create just that," said president and CEO Craig Bramsher. "From concept to production the Empulse product has evolved quite a bit. We are bringing you a different motorcycle that promises to be more than what our riders expected."

Brammo promised that of the first 1,000 people who preordered an Empulse, one would be selected at random to receive their motorcycle free of charge. Last week from the first 1,000 orders six finalists were selected. At the event, Bramscher rolled a dice and Jueiming Chen was the winner.

The Empulse launch event was carbon-neutral. Brammo has worked with to purchase carbon offsets to mitigate the greenhouse emissions generated by transportation, electricity use, and other resource-intensive activities associated with the event.

Posted by Holly Wagner

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