Brenny's Motorcycle Clinic preps new building for consolidation

Publish Date: 
Feb 27, 2014

BETTENDORF, Iowa – When bikes are “packed in like sardines” in the showroom, it’s time to build a bigger one. That’s just what Brenny’s Motorcycle Clinic has done, and the dealer hopes to have the new 20,000-sq.-ft. store open by mid March.

The shop is putting the finishing touches on a new $1.5 million building next door to its current main shop.

“This will be 100 percent filled with bikes very soon,” said dealer principal Mark Brenny told the Quad City Times. The new structure will have a 12,000-sq.-ft. showroom and 8,000 sq. ft. of storage, wash bay and back room space.

“This [showroom] will give people the room to sit on the bikes and walk around them all they like,” Brenny said. A big portion of the new showroom will be devoted to Indian and Victory. Brenny’s has been a Victory dealer for two years and just became the first Indian dealership in Iowa, with the first Chiefs arriving Feb. 21.

An entire wall — about 2,500 sq. ft. — in the new showroom will be devoted to Indian products. Another section will be devoted to Victory bikes. The rest of the showroom is for motorcycles, ATVs and apparel from Kawasaki, Yamaha, Suzuki and Kymco.

The building isn’t the only change coming for the business. It will let Brenny bring all his employees to one site as he closes second and third sites to consolidate. The dealership has closed its East Moline location, and Brenny’s East, which has housed the company’s used cycles for sale, is expected to close by the end of the week. The existing store will become the used vehicle showroom.

“Everything will be in one location. All my good people will be here instead of spread all over town,” Brenny said. He plans to add five more employees to the 27 he already has. Brenny thinks he’s finished expanding, but never say never.

“I had one of my mechanics recently tell me, ‘You’ve never stopped expanding.’” Brenny said. “I guess he’s right.” 

Posted by Holly Wagner