Bring your service department into the open


The service department can sometimes be the hardest part of a dealership to get right. That’s why it’s so important to get it right from the beginning, because your service department may be the edge you need to best your competition.

In fact, over the past few years many dealers have turned to service to help boost the bottom line when unit sales dropped. With the industry outlook looking positive, why not keep those service departments running strong?

In this section, we talk with some service gurus who are getting it right — through seminars, merchandising, menu selling and more. If you’ve instituted new service programs or procedures that have helped increase your service sales, let us know at Click on the links below to read more.

OEM service training targets techs, improving dealer profits
Service seminars: Education plus promotion
Darrell Golden: Champion of menu selling
Matt Flintrop: Keep those service techs on task
Custom market snapshot: Bartels’ Harley-Davidson
Service merchandising: A store within a store
Dealer revamps Harley-Davidson Chrome Consultant program

This is the full version of a special report that appeared in the Dealernews June 2011 issue.