The Broken Spoke Saloon and The Target Companies Team Up to create the Greatest Biker Campground

Sturgis, South Dakota — The legendary Broken Spoke Saloon, the world's largest biker bar, has teamed up with The Target Companies, who have built camps all over the globe. Now, for 2008 the two companies have combined to bring you the best biker party in Sturgis with the convenience of a world class campground featuring all the amenities needed to make your trip memorable and hassle free…not to mention offering you the first dip in the biggest, most fun biker pool in the country!

The Broken Spoke Saloon and the Target Companies are turning the 600-acre Broken Spoke Campground located in Sturgis , SD off of HWY 79 the best place to camp in 2008 and beyond. The all new biker pool will be the home of daily bikini contests, feature swim up bars, decks, live music and killer food. Swim or sun at the Broken Spoke; it's your call. The Broken Spoke campground offers the most hassle free experience in the state with 500 over-sized, 50amp RV spots, a general store with everything you need to make your trip a breeze (including swimwear in case you forget), top quality, hot showers staffed to ensure cleanliness and comfort, great food, walk in humidor and free shuttle service to the downtown Broken Spoke location on Lazelle Street all of which ultimately delivers the best party in Sturgis.

The campground is taking reservations now and will operate from August 1 -10, 2008. Special early reservations apply, only $99 per person until June 15th. Book now at or call us at (866) 754-2526 X 8 to receive the early booking discount, plus the first 2,000 reservations receive a complimentary commemorative pin!

"Coming to Sturgis over 20 years ago, my dream was to do exactly this — offer my friends a ride through bar, a swim in my pool, cold beer and the ability to hang out with the hottest ladies in Sturgis. The all new Broken Spoke Campground is my dream; only now it is finally here. This will be the Sturgis of your life. As always the Broken Spoke will feature the best party in Sturgis with live music covering classic rock, tribute bands, rock-a-billy and national recognized headliners. Come stay with us and find out what else we have up our sleeve" said Jay Allen, owner of the Broken Spoke Saloons.

"Since 1998 when we built Harley-Davidson's first campground, Riders Ranch, in Milwaukee we have been looking for something like the Broken Spoke property to enable us to continue doing what we love — creating a permanent campground for bikers with the greatest amenities available, including green choices making your stay one that doesn't leave a negative impact on the area. Jay had the ultimate vision for the campground and the Target Companies job is to bring the vision to life while providing campers the ultimate camping experience. Our experience doing this at the 95th and 100th Anniversaries for Harley-Davidson were dry runs for what we are about to do in Sturgis," explained Target Companies' CEO Brian Lash.

The original Broken Spoke Saloon has a permanent bar and restaurant in downtown Sturgis, S.D., and additional locations nationally in Daytona, Fla., Myrtle Beach, S.C., and Laconia, N.H.