BRP to build new Can-Am plant in Juarez, Mexico

Publish Date: 
May 8, 2014

VALCOURT, Québec - BRP Inc. will increase its presence in Mexico by investing in a new facility in Juárez, Mexico, to expand its Can-Am production and meet future demand in off-road segments.

The 500,000-sq.-ft. facility represents an investment of an estimated 654 million Mexican pesos ($55 million Canadian) and could result in the creation of about 900 permanent jobs upon completion, the company said.

“The off-road industry is strong and growing fast, and our Can-Am all-terrain and side-by-side vehicles continue to make inroads in the marketplace," said José Boisjoli, BRP's president and CEO. "We are investing in a new facility to meet future demand and in expectation of entering new ORV segments. This investment will also provide us with space for the potential insourcing of certain operations and will bring logistics closer to our manufacturing operations.”

Cconstruction will start in the upcoming months and manufacturing operations are expected to begin by the end of 2015. This project is expected to be completed by the end of 2017.  

“The location was a logical choice for BRP, as we already have a facility in Juárez where operations are going very well. Both plants will be geographically close to each other,” said Sylvain Blanchette, vice president of operations in Mexico. “The culture and values of BRP are well established among our employees, and we have a strong talent pool in Juárez.”

This will be BRP’s third manufacturing facility in Mexico, where BRP has had an established presence since 2001.

Posted by Holly Wagner