BRP Contest: Winner goes to C2MTL event with LaPointe

Publish Date: 
May 20, 2014

VALCOURT, Quebec – Denys Lapointe, BRP's senior vice president of design and innovation, will share his vision of the creative process behind powersports vehicles at the C2MTL conference May 28 in Montréal. And two fans get to go with.

"I agreed to speak at C2MTL so I could share my knowledge and my team's know-how with other industry professionals. The event is an ideal opportunity to showcase our industrial design to the world," Lapointe said.

BRP will award a trip to the conference to one of its Twitter followers. To be eligible, fans older than 18, must follow BRP on Twitter and must ask Lapointe a question about design, innovation or the creative process at BRP. The winner, chosen at random, will be announced May 26 and will receive a pair of tickets to the meeting.

"Denys has the creative gene that defines BRP," said Chris Dawson, vice president and general manager of global sales and consumer experience at the company. "He contributed directly in numerous innovations during his career, including the redesign of the Ski-Doo snowmobile in 2003 that featured a more ergonomic riding position, the creation of a brand new on-road vehicle with the Can-Am Spyder in 2007, the introduction of the Sea-Doo personal watercraft in 1988 and the rejuvenation of that industry in 2013. Denys will try to stimulate creativity at C2MTL, like he does every day in the BRP design studio."

BRP's design group has garnered numerous international design awards, including the German Red Dot Design Award, the U.S. Good Design Award and the Australian International Design Award. The company also has been designing the Formula 1 Grand Prix du Canada trophies since 2011.

Posted by Holly Wagner