BRP Divides Operation

admin
Privately held BRP has separated its operations to encompass two different businesses, one representing Can-Am ATVs and Can-Am roadsters and one representing a new Ski-Doo/Sea-Doo division.

Yves Leduc becomes VP and general manager of the new Can-Am division, which includes both Can-Am ATVs and Can-Am roadsters. Alain Villemure becomes VP and general manager of the new Ski-Doo/Sea-Doo division, which includes Ski-Doo snowmobiles, Sea-Doo watercraft and Sea-Doo sport boats.

Leduc previously served as VP of the entire line, including ATVs, snowmobiles, watercraft and roadsters.

There are four other management changes and an additional VP position was created. BRP says the split of Can-Am, Ski-Doo and Sea-Doo was implemented to help provide better flexibility, increased specialization and to improve processes for rigorous execution.

BRP distributes products in more than 80 countries and serves in excess of 5,000 dealers worldwide.

BRP's portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and sport boats, Johnson and Evinrude outboard engines, Can-Am all-terrain vehicles and roadsters, Rotax engines and karts as well as direct injection technologies such as E-TEC.