BRP ANNOUNCED IT HAS OPENED a regional office in Shanghai, China, to focus on increasing the company’s knowledge of Chinese culture and regional specificities, and foster BRP brand awareness.
BRP has had a team in place to support its supplier network in the area for four years. The new office in Xin Tian Di will also house a dedicated commercial team to support its distributor, Smooth Marine, in marketing, after-sales service and dealer network development.
“BRP is committed to building solid foundations in China to make powersports a sustainable and exciting outdoor recreational experience for our customers,” said José Boisjoli, president and CEO. “As we deliver innovative, market-shaping products that appeal to consumers, the signs of growth for the powersports industry in China are encouraging. [The] off-road trail network is growing, and marinas and rental operators have an increasing presence.”
BRP products are distributed in more than 100 countries, and the privately held Canadian manufacturer employs more than 6,000 people worldwide.
Posted by Arlo Redwine