BRP teams with band Capital Cities for product placement, ad theme

Publish Date: 
Jul 8, 2014

VALCOURT, Quebec -- BRP celebrated Independence Day cheering Capital Cities' latest music video, "One Minute More," which prominently features BRP's new Sea-Doo Spark watercraft. 

"The song is high-energy and musically colorful," said Ryan Merchant, half of the Los Angeles-based band Capital Cities (with Sebu Simonian). "We wanted to create a visual escape using a dreamlike summer lake set with Sea-Doo Spark watercraft to provide the happy and upbeat contrast to the emotional storyline of the video. What's more fun than Sea-Doo watercraft on the water in the sun? It epitomizes summer fun."

The song is also the featured soundtrack for the Sea-Doo Spark broadcast commercial spot, "Spark Some Fun." Through collaboration on the project, Capital Cities grew to like the watercraft's visual appeal and chose Sea-Doo Spark models for the leading role in the video.

"Capital Cities is one of the hottest up-and-coming bands and the Sea-Doo Spark watercraft is poised to be the biggest watersport hit of this summer," said Chris Dawson, vice president and general manager of BRP’s global sales and consumer experience division. "The opportunity to bring the two together in a summer fun-themed new music video is a perfect combination."

From a press release