Bruce Rossmeyer's H-D welcomes 20th anniversary with big changes

Publish Date: 
May 20, 2013

DAYTONA BEACH, Fla. - With its 20th anniversary around the corner, Bruce Rossmeyer's Daytona Harley-Davidson is planning some changes to its stores throughout the greater Daytona Beach area.

“While the motorcycles and related merchandise are always changing, it is important to our family that we add new experiences for our customers while they spend time in our stores,” said general manager Shelly Rossmeyer Pepe. “We’ve had great success establishing a new way of doing things over the years, and my father was on the cutting edge of doing things differently. It was a part of what drove the company forward, stimulated increased traffic, and promoted our locations over the years.”

The company operates three stores in Volusia County, including Daytona Harley-Davidson at Destination Daytona, the Beach Street H-D Museum Store, and New Smyrna Harley-Davidson.

“As the Museum evolved, we received very positive feedback from our local customers and visitors to the area, including the suggestion to expand the experience by adding more to look at and a greater selection of merchandise to buy. As such, we decided to move the museum inside our store at Destination Daytona to accomplish both objectives: more entertainment and more merchandise under one roof. Our company is also approaching the end of its 20-year lease at Beach Street, so the timing is right. In addition, we want to maintain a presence in Daytona Beach’s Main Street area, so we plan to reopen our store at 510 Main Street,” Pepe stated.

The company plans to commemorate its 20th Anniversary with celebrations and events with customers, friends and the community throughout 2014. 

Posted by Holly Wagner