Brukus Motorcycle Parts owner launches women-centric newsletter

Publish Date: 
Feb 13, 2012
By Cynthia Furey

MOUNT PLEASANT, S.C. - Just a few years ago, Brukus Motorcycle Parts didn’t exist — in fact, it started as a one-off development of a product to satisfy a personal need.

“Brukus was started as a result of my husband’s purchase of his Road King in ’06. He was taking trips with it, and was getting tired of lugging saddlebags into hotels each time,” says Kay Fekete, Brukus’ owner. “He wanted to come up with a system to secure saddlebags to bikes. So he designed SaddlebagSecure, and other people started wanting it.”

Since then, the company has grown exponentially, with an eBay store and an e-commerce website, which launched two years ago this month.

Most recently, Fekete started another new venture: Real Women and Motorcycles (sign up at http://realwomenandmotorcycles.com), a twice-weekly newsletter that covers women riders and their interests. Dealernews spoke to her about the newsletter’s role in Brukus’ overall world, and how she launched her newsletter in a relatively short amount of time.

Dealernews: Why a newsletter?
Fekete: It was just something I was interested in doing. In talking to a lot of women at shows and different events, I found that some of them are more knowledgeable than others when it comes to motorcycles — and a lot of them are like, ‘I just ride with my husband.’ So I saw the need for something to help women in this area, like women who have their own bikes but don’t necessarily know about maintenance.

"I want to just to be able
to have something
for real women."

 

And men, too. I just launched a week ago, and I have about 200 subscribers so far and a third of them are men’s email addresses. I recently got a phone call from a guy who asked if I knew where he could get plus-sized motorcycle jeans for his wife because they’re hard to find.

Most women riders are normal, average women. But when you look at the biker mags, the women are all models — and that’s not real. So I want to just to be able to have something for real women.

From a Brukus standpoint, it’s great advertising, and I don’t have to pay a dime. A lot of our products are really important for women bikers. That’s the plus side for the other business.

DN: What kind of things are you including in the newsletter?
Fekete: It’s about bikes, but also about women’s health and other things. For example, a lot of women go camping on their bikes, so they want healthy recipes and travel information. It’s a biker lifestyle newsletter, because as women riders we are all interested in different things. I’d like there to be a little tidbit about bikes in every issue — even if it’s not all about riding.