Brunswick buys Bell Recreational Products Group

Publish Date: 
Aug 1, 2014

LAKE FOREST, Ill. - Brunswick Corp. has acquired Bell Recreational Products Group, a subsidiary of Bell Industries and distributor of parts and accessories to the powersports, marine and recreational vehicle markets.

Bell RPG had sales of about $40 million in 2013. Terms of the transaction were not disclosed.

"The addition of Bell RPG to our growing P&A portfolio will enhance our leadership in the U.S. marine market by further solidifying our footprint in the upper Midwest," said Brunswick chairman and CEO Dustan E. McCoy. "Additionally, Bell RPG offers a number of complementary products, particularly those serving the RV and powersports industries, to add to our marine P&A portfolio. With this transaction we continue to increase our product depth and breadth as well as establish a presence in new product categories and industries, consistent with our strategy of using our cash to grow our core businesses."

Bell RPG will operate as part of Land 'N' Sea, the leading marine P&A distributor in North America, ultimately reporting to Mercury Marine's P&A operations, which are based in Fond du Lac, Wis. The acquisition is expected to have a minimal impact on Brunswick's 2014 earnings.

From a press relaease