DEALER PRINCIPALS, store employees and powersports professionals looking for a way to slog through this economy may want to saddle up to a computer on Thursday, Nov. 19 at 1 p.m. EST.
Cycle Trader and Dealership University are presenting a one-hour webinar called "The Ultra Marketing Machine: Four Ways to Grow Your Business in a Tough Economy." The presentation will focus on how dealers can cut through advertising clutter, stand out from the crowd and spend dollars only on advertising that generates sales leads.
Rod Stuckey, founder and president of Dealership University and Powersportsmarketing.com will cover topics including:
- The difference between lead generating advertising and image advertising
- The four foundational components of a successful marketing campaign and how to use them
- How and why to track every dollar spent on advertising
- How to hit the dealership’s specific target audience and eliminate costly waste
- SEO vs. SEM
The $79 seminar is free to the first 100 people who sign up. If you're interested, click HERE to register at the Powersportsmarketing.com website. This is the first Webinar in a new series of quarterly educational Webinars presented by Cycle Trader.
Posted by Dennis Johnson