Business, industry all-stars will lead seminars at Dealer Expo

Publish Date: 
Oct 19, 2012
By Mary Slepicka

 

INDIANAPOLIS, Ind. - John Spader, Jan Kelly and other industry and business leaders are onboard for February’s Dealer Expo, delivering exclusive seminar presentations as part of the Dealernews Learning Experience presented by Dealership University.

“We’re very proud of the tenure and expertise of this year’s prominent lineup of speakers for the 2013 Dealer Expo," said Rod Stuckey, president of Dealership University.

"For dealers the ‘game’ has changed and is changing. The ability to evolve and adapt to the ‘new rules’ of the ‘new market’ are a non-negotiable," Stuckey said. "Our seminars will be covering the most cutting-edge trends as proved by the data, while not losing focus of the time-tested blocking and tackling fundamentals required to be a profitable dealer.”

Dealership University has developed a curriculum of two-dozen classroom seminars on topics ranging from determining the metrics of a high-performance dealership, to Advanced Google AdWords for dealers, to boosting parts and accessories dollars per invoice. Attendees will be eligible to receive a certificate of completion for each seminar.



All Dealernews Learning Experience events are free to Dealer Expo registered attendees.
For information on attending or to register, click HERE.


 

Recognizing the need to get retailers up to speed quickly on new management, marketing and sales techniques in a post-recession economy, the Learning Experience in 2013 will deliver an educational “triple play.” The Experience includes:

  • Dealership University certification-based classroom seminars,
  • Super Session panel discussions (with audience participation) hosted by Dealernews, and
  • Dozens of Brand Forum new product and service demonstrations that include tips on selling, marketing and merchandising.

The Dealership University seminar program presents brand-new sessions for owners, GMs, sales professionals, department managers, service professionals and retail/etail marketers. Here are just some of the highlights:

  • The new metrics that determine a high-performance dealership
  • What separates a “good” store from a “great” store
  • Why F&I is your most profitable square footage
  • Advanced Google AdWords: Dominating search-engine results
  • Social media and reputation management – and how to determine if you’re doing too much
  • Simple, quick and inexpensive remodels that deliver significant results
  • Boosting P&A dollars per invoice with effective displays and selling techniques

The curriculum also will include a “town hall”-style meeting on the five biggest opportunities – and the five biggest risks – to your Service department in 2013.

Seminar presenters are experts from all parts of the industry and the retail sector. The roster so far includes Rod Stuckey, Tory Hornsby, John Spader, Tad Kilgore, Jan Kelly, Hal Ethington, Jennifer Robison, Jim Rasmus, Eric Pedretti, Bill Shenk, Sam Dantzler, Brad Cannon, Mark Mooney, Mel Selway, Chris Langois and others.

Dealership University classroom seminars will be held during the mornings of Friday, Feb. 15, Saturday, Feb. 16 and Sunday, Feb. 17. This revised scheduling provides attendees a way to more effectively organize their time at Dealer Expo.

Dealer Expo show hours are 9 a.m. to 6 p.m. Friday, 9 a.m. to 6 p.m. Saturday, and 9 a.m. to 4 p.m. Sunday. The Dealernews Top 100 Awards Gala will be held Friday evening, and the Annual Industry Party with featured entertainment will be held Saturday evening.