Business savvy, solid service keep Max's Cycles rolling


The owners of Max’s Kawasaki, Honda, Yamaha & Polaris in Abilene, Texas, say sound business practices even during lean times and service that keeps customers coming back are the secrets of the business’ longevity and success.

Co-owners Al Miller and John Poor bought the business from their former boss in 2003. They had been running it for Frankie Farmer, widow of founder Max Farmer, since his death in 1992. One of the Farmers’ daughters, Pam Duffee, still works at Max’s, handling bookkeeping and other records.

“It was always our dream to buy the business. We wanted to keep it going and strong because we didn’t want a floundering company. We ran it like it was our own business,” Miller told the Abilene Reporter News.

The pair didn’t sit idly by hoping enthusiasts would turn up. To give dirtbike owners a place to ride and compete, Miller and Poor opened Spring Valley Motocross in Clyde. Events are managed by DAT MX Events, and Vertical Adrenaline Motocross Ministries hosts faith services for riders.

Poor says the business avoided taking on major debt and large inventories during the recession, which helped the dealership stay afloat while others went under. They also say customer service has kept customers coming back.

“You can get on the Internet and buy anything, so service is what sets you apart,” Poor says. “That’s what, as a small business, you have to have.”

Posted by Holly Wagner

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