Capital City Harley-Davidson to change name, ownership

Publish Date: 
Mar 19, 2013

MADISON, Wis. - Capital City Harley-Davidson is changing owners and and its name, with the owners of Harley-Davidson of Appleton taking the reins April 1.

Bob Oyler, who has owned Capital City for 11 years, is retiring and selling the motorcycle business to father and son Terry and Josh Doughty, who will rename the dealership Badger Harley-Davidson.

"It's been a good ride," said Oyler, who bought out Al and Mary Decker's share of Decker Harley-Davidson in 2002 and moved the dealership to its expanded 48,000-sq. ft. site later that year. "It's time to move on now."

"It's an exciting opportunity," said Josh Doughty, who will be the operations manager at the Madison dealership. "The facility is nice, and the location is decent. We like it because it's close enough to Appleton that we can help each other out, but far enough away that we're not going to compete with each other."

Terry Doughty has been operating the Appleton dealership since 1980, and Josh has been involved in the business for about 20 years. They said they plan to not only retain staff but possibly add positions. "We're going to give everybody the chance to adjust, and we'll evaluate the performance from there," Josh Doughty told the Wisconsin State Journal.