The card read 'WOMAN'

Mary Slepicka
Publish Date: 
Apr 24, 2014
By Mary Slepicka

A COUPLE of months ago I finally renewed my membership in a particular organization. (Yes, I’d let it lapse, but due to some personal reasons I forgot and let it slide, like we all do from time to time. Let’s move on!) A few weeks later I received my membership materials and my new membership card, which labeled me as a “WOMAN” member of the group.

How about that!

I emailed the organization to ask whether they had membership cards that read “MAN,” or “LATINO,” or “SENIOR,” or some other demographic, and they kindly responded no, but that I had selected the WOMAN-branded card when I applied (again) for membership. To be clear, I wasn’t asked to select a card style — I was asked to select an “affinity” category, and was given the choice of one of three commercially branded membership cards, or a military-member card.  So WOMAN was the closest I could get from the affinities offered to me.

I guess I should be thankful that the card wasn’t pink.

Women Who Roll
Dealernews, May 2011

Daryl Brosman
Donna Coryell
Martha Fourget
Hannah Johnson
Jennifer Liquori
Reba McClanahan
Rosalee McLean
Audrey Menarik
Jan Plessner
Genevieve Schmitt
Marilyn Simmons
Ann Willey
The Women of the MIC
The Women of the International Motorcycle Shows

In our May issue, we profile Women Who Roll. These are the women who build businesses, operate dealerships, create racing organizations, repair bikes and promote brands.

Our 2014 Women Who Roll follows the inaugural class of 2011, where we honored the ladies listed at right.

One of this year’s Women Who Roll is Marilyn Stemp, a veteran V-twin writer, editor and publisher who, I’m pleased to announce, is now a regular correspondent for Dealernews. We welcome Marilyn and are excited to have the opportunity to learn from her.

In North America, females represent about a quarter of the motorcycling community, and the numbers are growing fast. Just when, may I ask, will WOMEN move from market novelty to mainstream?