SAN BERNARDINO, Calif. – Chaparral Motorsports has found some love for the pedals. The store is taking on bicycles in addition to its expansive line of powersports offerings.
Chaparral plans to start selling bikes and bicycle accessories and gear by the end of the month. The dealership will also be increasing the size of its helmet department to include bicycle helmet options and an expanded selection of motorcycle, UTV, and ATV lids.
The Dealernews Top 100 dealer sees the potential for crossover in its customer base, reporting that more and more motorcycle riders take to bicycles in their off time for reasons such as off-season training, physical therapy, spending quality time with the family, or to just get some exercise.
Chaparral will start by focusing on BMX, mountain, cyclo-cross (CX), freestyle, electric (E-bikes), and commuter bikes. The company will also carry accessories and clothing associated with the specific segments as well as catering to the general bicycle business with items such as tires, wheels, cranks, pedals and other basics. The initial lineup will consist of bikes from Redline, Diamond Back, Currie Tech (E-bikes), KTM and Scott. Chaparral will be handling clothing and accessories from companies such as Troy Lee Designs, Fox, Sidi and Azonic.
The helmet department will expand to a new 8,500 sq. ft. showroom by the end of March.
Posted by Holly Wagner