Chaparral Motorsports rolling out an overhaul to its a Chaparral-Racing.com website in an effort to improve the shopping experience.
The upgrades feature enhanced search and filter capabilities. Shoppers may filter with new categories such as size, color, style, price and product ratings, as well as motorcycle model. Site visitors may organize by year, make and model.
The new Chaparral Motorsports site is integrated with many popular social media networks, so shoppers can share items with contacts on Facebook, Google+ or Twitter.
The company initially launched its online store in June 2010 under the domain name Chaparralmotorsports.com.
Posted by Holly Wagner
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