Chaz Rice Joins BRP's Can-Am ATV Division

ATV industry veteran Chaz Rice Has been hired as product and media relations manager for the Can-Am ATV Division of Bombardier Recreational Products, Inc.

Rice served as an independent consultant for BRP, working specifically with its Can-Am line of ATVs, since the spring of 2007. Prior to that, he served as editor of ATV titles for Ehlert Publishing in Minnesota.

"I will continue with my role with the media for Can-Am ATV, but now with more product responsibility," Rice says.

Rice's new responsibilities require him to work in BRP's corporate office in Valcourt, Québec, Canada. He can be reached via telephone at (802) 323-3130 or by writing to

Del Bohlman, product, media relations and race manager for Can-Am ATV, is moving to sales and will be a district sales manager for Can-Am in the Northeastern U.S.