Chicago-area Harley dealer group launches expanded reward program

Publish Date: 
Jul 10, 2013

CHICAGO, Ill. - Windy City Harley-Davidson Dealer Group has rolled out Windy City Rewards, a ‘first of its kind’ loyalty and rewards program for customers and employees of all Windy City Harley-Davidson dealerships.

“We didn’t want to offer a typical ‘run of the mill’ rewards program, but a program that adds extra value for our customers," said dealer group owner and CEO Ozzie Giglio. 

"We recognize that the uniqueness of the Harley-Davidson brand transcends riding motorcycles into a complete lifestyle embraced by our customers. Windy City Rewards is the perfect program to compliment the Harley-Davidson lifestyle," he continued. "Our customers can not only redeem points for offerings at our dealerships but also from INCENTCO’s national retailers including electronics, sporting goods, luxury items, home goods, travel and entertainment…the choices are limitless.”

INCENTCO technology rewards and tracks desired behaviors, provides a direct and strategic communication channel, and issues real-time rewards to program participants.

“This will be an historic first for the powersports industry and we are thrilled to be part of it,” said Gerry Wiatrowski, co-founder of INCENTCO. “Ozzie is a visionary and extremely dedicated to his patrons and employees. He immediately recognized the value our platform brings by offering unlimited reward options personally tailored to an individual’s lifestyle. Ozzie will also have a huge marketing advantage by offering a program that no one else has in his space. Our partnership with Windy City will truly be a win-win for all involved and we are honored and excited to be part of it.”

Windy City dealerships include Wild Fire Harley-Davidson in Villa Park, City Limits Harley-Davidson in Palatine, Illinois Harley-Davidson in Countryside and Fox River Harley-Davidson in St. Charles. Windy City also has locations in Terminal 3 at Chicago’s O’Hare Airport. 

 

Posted by Holly Wagner