VALCOURT, Québec – BRP is inviting riders to choose a Can-Am Spyder for stock car racer Danica Patrick, who serves as a promotional ambassador for the three-wheel roadster, and one fan will win a Spyder for him or herself.
The “Pick Danica’s Spyder” promotion invites fans to vote before May 20, via Facebook, for the vehicle model fans think Danica should own. Voting enters the fan to win one of their own. One lucky fan will also get to Ride With Danica and can either enter online or visit a local dealer to enter the contest.
“In a world where everyone can experience the exhilaration of the open road, having Danica Patrick endorse Can-Am Spyder roadsters makes a lot of sense,” said Tom Riley, Can-Am Spyder marketing director. “She competes weekly on the track in a sport that exudes exhilaration, yet demands control and confidence.”
Patrick has also participated in the launch of several video vignettes (#FirstTime celebrity video series) and social media contests and will this week continue on a media tour in New York.