SAN ANTONIO, Texas - VP Racing Fuels has hired industry veteran Chris Wall as its chief marketing officer to help guide the brand to greater exposure and demand in domestic and foreign markets.
Wall will be responsible for developing and executing a long-term international strategic marketing plan that encompasses all divisions, including race fuel, consumer products, retail branding and specialty chemicals.
“Given the growth of the company in size and complexity, there’s a need for a senior-level leader to energize our strategic marketing plan over the long term,” said VP Racing Fuels president Alan Cerwick. “With his extensive industry experience and wide-ranging network of contacts, we’re confident in Chris’ ability to lead VP’s marketing team to new levels of creativity and market strategy. VP’s success has always been derived through its relationships with its customers, and providing this high level of marketing expertise and energy will result in more value to our distributors and customers and an even greater competitive advantage in the marketplace.”
Wall arrives at VP Racing Fuels from Pirelli Tire, where he headed the marketing department for the motorcycle division for more than a decade. Prior to Pirelli, Wall held key positions in advertising and public relations at Porsche Cars North America and Yamaha Motor Corp.
“VP Racing Fuels is a brand I have known and respected for over 25 years," said Wall. “It is a privilege to come on board during this period of rapid growth for the company. With all of our different product lines and brand initiatives, VP Racing Fuels is quickly going from an iconic racing brand to a household name."
“In his new role, Chris will be building on a solid foundation laid by Steve Scheidker, who has been instrumental in the growth of our Race Fuel division, as well as the successful launch of VP’s consumer products and retail branding program. Going forward, Steve will continue as director of corporate communications,” Cerwick said.
From a press release