NAPLES, Fla. – Chrome Capital, a leasing finance company for Harley-Davidson dealers, has unveiled a co-op marketing program for its participating dealerships.
The program includes promotional materials designed to help dealers educate Harley riders on the advantages of Chrome’s TestRide lease program, and initially include ceiling banners, handlebar tags, counter cards and window decals.
“We are thrilled about bringing this marketing program to our dealer partners. TestRide has been very well received in the marketplace, and our dealer partners have been asking us for assistance in introducing leasing to their customers,” said Peter Wasmer, president of Chrome Capital. “Many of our company initiatives start by listening to our dealers. This program will help them move more bikes as the spring selling season approaches.
A new section has been added to the Chrome Capital website that lets dealers order marketing materials. Customization of marketing materials, including the addition of dealer logos, is available on select pieces.
The materials feature a strong call to arms for all riders, “Leave Your Excuses at the Door.” The campaign was created by BOLD Communications Group of Salisbury, N.C., and Charleston, S.C.
Posted by Holly Wagner