SPICER, Minn. – USXC Racing, a cross-country snowmobile race organization, has named Tom Clement its media relations coordinator for the 2013-2014 season.
Clement is a native of Grand Forks, N.D., and currently teaches in the Department of Entrepreneurship at the University of North Dakota. He was a powersports dealer for six years, and has been a contributing columnist to American Snowmobiler Magazine and its website since 2005, according to the announcement. Clement has several years of cross-country snowmobile race experience, as well as thousands of miles of recreational riding.
Clement’s responsibilities as USXC Racing media relations coordinator include pre- and post-race media promotion for each event, coordinating viral race highlight videos, and working with social media outlets.
Brian Nelson, USXC owner, said he wants to continue improving and refining communication efforts with major newspapers and media outlets, especially in areas where USXC stages racing events. “I am very pleased someone with Tom’s experience is available to work with us,” Nelson stated in the announcement. "With Tom’s help, we can grow the circuit and make it the premier snowmobile race venue in the country.”
USXC (United States X-Country) Racing holds such events as the Gerald Dyrdahl Pine Lake 200, the Park Rapids 100, and the Seven Clans Casino I-500 near Thief River Falls, Minn.
Press release posted by Mary Slepicka