OVERLAND PARK, Kan. – Clymer Manuals has promoted James Grooms to Publisher.
Grooms, in his 13th year with the Clymer manuals franchise, will oversee all processes of manual production, marketing and sales, as well as continuing to head up product research and development.
“There’s no longer one customer type. As possibly the most important tool in the garage setting, the DIY customers are quickly evolving and want the tool – the manual – in multiple platforms to meet unique needs,” he said.
Grooms led the product development side of the business for more than a decade. Grooms also created a social media/search marketing effort led by a 4 million viewer strong YouTube channel (www.youtube.com/clymermanuals) that helps Clymer reach current and new customers.
“His extensive experience on the business side is an obvious asset, but as a passionate motorcycle enthusiast himself, he brings a unique insight into the industry and customer’s needs,” said Penton Media VP Tom Duncan.
Posted by Holly Wagner