Colormania offers new skins, dealer incentives for 2011


Colormania is celebrating its 20th anniversary with a new collection for all makes of bikes including American and Japanese OEMS starting in 2011.

Colormania says Cory Jahromi, head of Colormania's design team and founder of Harley-Davidson Motor Co.'s Radical Color Shop, has created many designs and produced thousands of custom paint sets for the Motor Co. “and every single model sold out almost immediately. In fact, the demand for his work has been so overwhelming that Harley, in order to be fair to its dealers, had to develop a lottery system for dealerships to purchase Colormania-produced custom paint sets,” the company says.

"This is only the tip of the iceberg," says Jahromi. "To further my commitment to the motorcycle industry, Colormania will be supplying several promotional coupons to select organizations and authorized dealers worth $700 each, effectively allowing the consumer to receive a highly sought-after custom paint job that normally retails $1695 for only $995.

"This $700 savings will be an effort to help dealers increase floor traffic and boost sales with Colormania custom paint. Furthermore, this is Colormania's way of supporting its most faithful clients in today's tough economy. Call it a 'Stimulus Package.' There are thousands of new and used motorcycles out there that would sell faster with an alternative to the stock look, as well as hundreds of motorcycles that are in need of accident repairs. This program gives motorcyclists an inexpensive solution to help solve a real need. I'm not crazy with our low price promotion; I just see this as my way to give back to the industry I love so much."

Colormania has not published any images of the first model, but it is expected to feature classic ghost flames over a pearl black base, utilizing a special pigment that changes color depending on the angle and position of the light source.

“The flames will be changing color as you walk around the bike, while the deep black base color is softly sparkling in silver -- a dramatic composition of a timeless design,” the company says.

The first limited edition model is expected to become available in mid-September.

Dealers that are not yet authorized but are interested in selling the skins may contact Dennis Campbell at

Posted by Holly Wagner