Cool Springs HD building plan approved, event protocols pending

Publish Date: 
Mar 6, 2014

BRENTWOOD, Tenn. - Harley-Davidson of Cool Springs is another step closer to building its new store, but the future of events there isn’t quite so sure yet.

The Brentwood Planning Commission approved a site plan March 4 for a 51,200-sq.-ft. two-story showroom building, a motorcycle training area and an attached stage for live music concerts. The showroom building would include 18,200-sq.ft. of display area and 10 service bays. The building will also have an 3,500-sq. ft. enclosed pavilion and stage area to the rear. The plan also includes 155 parking spaces. The first phase of construction is expected to take about nine months, according to city staff reports.

The plan also allows for future buildout of 8,000 sq. ft. of office space, 8,000 sq. ft. of storage space and another 9,500 sq. ft. of retail space.

But the commission left for future consideration an event protocol that would let the dealer hold events without seeking city approval for each one. Events would include tent sales, an annual customer appreciation day, rides, animal rescue benefits, bike nights and smaller events.

A few residents who live near the new site raised fears that events would be too noisy for the area. Owner representative Michael Hindman of H. Michael Hindman Architects noted that no noise complaints have been filed against the business over 15 years at its present site.

“They chose this site in Mallory Park, which has C-3 warehouse zoning, because the area is becoming the auto mall of Williamson County. In many of these cases, they have the same clientele...They need to build the size of their facility,” he told the commission.

He and city staff included an event protocol governing noise, food and beverage, trash, parking and security in the staff recommendation.

“The events proposed are part of a business model for this dealership. Harley-Davidson is more than just a brand. There is a culture that goes with that and people enjoy being a part of that culture. It involves people coming to the site. They have scheduled events as we’ve noted in the event protocol. The intention is all events would follow that protocol. The protocol is written so that everything would adhere to the ordinances of the city,” Hindman said.

Two commissioners viewed the protocol as difficult to enforce and voted against the site plan. The commission voted to approve the building plan, and city staff will research and review an event protocol proposal for possible implementation later, according to the Tennessean.

Posted by Holly Wagner